It was only a matter of time before DooF joined the other 57 million bloggers in cyberspace. But actually, no. We’re not a blog, we’re a glob! If you want to find out where things come from–like food–you gotta go backwards, or sideways. DooF, the food show for kids, has attracted a great deal of attention as a fun and innovative new way to get kids excited about good food. For those of you unfamiliar with DooF, here’s the ketchup.
Three years ago, an incredible group of filmmakers, foodies, and health educators joined together to create media that changes the ways kids think about food. We began with children in local schools, bringing food-based video content featuring farmers, market-sellers, restauranteurs, and kids like themselves exploring the wonders of food at its source. Next we created a website, and the prototypes for an exciting new television series.
None of this could have happened without the time, effort, and creativity of an amazing group of DooF professionals. We’ve also been fortunate in having the support of some of the true revolutionaries in the food and public health communities.
Alice Waters was an early supporter of DooF and recently her Chez Panisse Restaurant helped us put on a luncheon for some of the folks who are helping DooF achieve its mission to do for eating what Sesame Street did for reading.
Dr. Anthony Iton and the Alameda County Department of Public Health did something highly unusual for a government agency. They funded our television pilot in the belief that positive media like DooF is one of the most effective ways to target childhood obesity. DooF does this by making good food fun!
As we take the next steps towards broadcasting DooF nationwide, we’ll give you details of film shoots, events, recipes, and some amazing food experts. And one last thing which is actually the first thing, only we’re backwards…the kids!
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Globs of fun!