Ready, Set, Bag!

One of our favorite moments at DooF-a-Palooza 2011 was the Ready, Set, Bag competition between Marketing Manager Perri Kramer, from our wonderful event sponsor Whole Foods, and Vivek Khuller, a Silicon Valley CEO who, to my knowledge, had never lost at anything! This competition had EVERYTHING: emceed by Bay Area culinary great Joey Altman, and judged by filmmaker Justine Jacob, whose documentary, Ready, Set, Bag was the inspiration for the competition, it was a true nail-biter, with a shocking and unexpected result, and a fine example of sportsmanship by all the competitors.

For more information about Ready, Set, Bag, visit

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