DooF is an online food adventure for kids 6 - 8 and their caregivers based on the idea that kids should be interested in good foods not because they are healthy, but because they are cool.

The interactive format allows kids to watch live-action films, play cooking games in DooF's virtual kitchen, and then celebrate healthy foods and beverages through DooF's kid-driven "commercials."

DooF is built upon an innovative educational approach called food literacy and includes a broad outreach program with an in-schools curriculum to be available nationwide.