The Game’s Afoot!

by admin Events, News, Production 1 Comment »

DooF-a-Palooza ad in Bay Area Parents

We’re pleased to announce that our own media blitz for DooF-a-Palooza began today with ads in the the June Edition of Bay Area Parents. Please check out the latest issue and help spread the word.

Teaser in the DooFLetter

For those of you who are subscribed to our “DooFLetter”, you should have received a nifty-looking email teaser that looked like this:

DooF-a-Palooza teaser

The DooF-a-Palooza Landing Page (updated)

And, of course, for the rest of you who have subscribed to the Glob (this blog) itself in an RSS reader, well, I just want to say that registration has officially begun.

Check out the DooF-a-Palooza landing page at:

www.foodbackwards.com/doof-a-palooza/2008

where you can

  • read more about some of the key events we have lined up so far
  • purchase tickets
  • volunteer
  • see some of our sponsors

We hope you’re as excited about DooF-a-Palooza as we are.

Stay tuned for more updates!

If you're new here, you may want to subscribe to the DooF RSS feed. Thanks for visiting!

DooF-a-Palooza 2008 announced!

by admin News No Comments »

We are pleased to announce the date of this year’s DooF-a-Palooza fundraiser party extraganza, to be held at Google headquarters in Mountain View, CA,

Saturday, July 12, 2008

For info and updates go to:

http://www.foodbackwards.com/doof-a-palooza/2008/

Hope to see you there!

Surprising Health Disparities

by mike_axinn Health 3 Comments »

New four-part documentary airs on PBS starting this week

Unnatural Causes: Is Inequality Making Us Sick?” features the commentary of Dr. Anthony Iton, who is public health director for Alameda County. One of the key points in the documentary is that health, and life expectancy, is directly correlated with social circumstances. And it’s not just a matter of health care. One of the unusual things about Dr. Iton is his willingness to look at factors such as access to amenities and physical environment in his efforts to address the health of his constituents. Dr. Iton exemplifies an ability to address problems that appear insurmountable with fresh solutions that combine intervention with the natural motivation of people to better their own lives.

Dr. Iton and DooF

We first worked with Dr. Iton and his agency four years ago, in the early stages of DooF. He immediately supported the idea that a television show that got kids excited about good food could help mitigate the alarming levels of obesity he and other public health officials were seeing in underserved communities.

Children from these areas get most of their information about food from ads on television and have less access to stores that sell fresh, healthy food than children from better-off areas. Our first project with Alameda County was a school-intervention with second graders in the Oakland Unified School District.

The program combined the first DooF DVDs with direct participation in the creation of healthy snacks. Those DVDs eventually laid the groundwork for a DooF-inspired curriculum of food education for children that will accompany our television show.

Healthy Food Education

Many programs have brought healthy food to classrooms, but the results have been mixed. The difference, we believe, comes in combining the healthy food with an exciting narrative that allows children make their own associations. In the rapid transformation that Americans have experienced through industrialized society, we’ve lost our connection to the kinds of narratives that involve bringing food from source to table.

Health of Recent Immigrants

One of the alarming findings outlined by Dr. Iton in the documentary is that the most recent immigrants from Mexico and Central America, although poorer than those who have been in the country longer, are actually healthier. It turns out their reliance on a more traditional diet, and less fast food, has a lot to do with it. Recent scientific research, and writers like Michael Pollan, supports this conclusion.

The early support of Dr. Iton and the Alameda County Department of Public Health has been crucial in enabling DooF to expand its efforts to bring the story of good food to children. DooF celebrates the foods and practices of traditional cultures and the new wave of food purveyors that are inspired by them. When we exclude children from the excitement and fun involved in that process, we limit their potential for good health and a longer life.

For more information:

DooF in 2008

by admin News No Comments »

Things have been accelerating for DooF in 2008. It seems our mission to engage, entertain, and transform the way kids eat by making good food fun has struck a chord with people everywhere.

This Spring

  • Pushing Towards Production - Public television stations around the country have expressed their enthusiastic support for the show and we’re moving toward the production of our first thirteen episodes this spring.
  • Conversations with Food Experts - Also this spring, we’ll be conducting a series of conversations in the media with well-known food experts to fine-tune our message to kids.

This Summer

  • DooF-a-Palooza - We’ll be collaborating again with Google on our second annual DooF-a-Palooza event at their Headquarters in Mountain View, a high profile extravaganza of hands-on food demonstrations attended this past Fall by over a thousand paid guests, including many of you. Stay tuned for more info.

New Way to Donate to DooF

  • Tax-Deductible Donations - We’ve secured a new way to make a tax-deductible donation to DooF through our fiscal sponsor, the Center For Independent Documentary. Just click the link below and make sure you type “DooF” in the box where it asks for a designation.

http://www.networkforgood.org/pca/Badge.aspx?BadgeId=110493

Thanks so much for believing in us. See you on the air.

A Trip Home to My Family Farm

by Alan Tangren Food, People 1 Comment »

In 2004, after 20 years in the kitchen at Chez Panisse, I moved back to our family farm in the foothills of the Sierra Mountains, where I’d spent all my summers growing up. I didn’t really understand the importance of those summers on the farm until I moved back.

Summers during my Youth

During the school year we lived in Los Angeles, but every June we would pack up the Studebaker and later—as our family expanded—the Chevy station wagon, and drive the 400 miles up Highway 99. When we stepped out of the car at my grandparents’ house, and I could smell the red earth and the tarweed, I always felt at home.

Things to Do on the Farm

It was a place where I never lacked anything, not food, nor companionship—and certainly not things to do.

  • Chores - My uncle and grandpa were in charge of the fruit orchards, the main occupation of the farm. But my grandma, mom and us kids took care of a lot of the rest. There were chickens to feed, eggs to collect, cattle to tend and weeds to hoe.
  • Planting - We planted a huge vegetable garden and spent much of the summer canning corn, beans, tomatoes and other things that would be needed for the winter.
  • Canning - The orchards provided mountains of cull fruit that we turned into gorgeous jars of applesauce, peaches, pears and apricots.

Sometimes, late in the afternoon when our chores were done, my older brother and I had time to hike down to the creek and try our luck catching the flashy and elusive rainbow trout.

Times in the Kitchen

The best times for me were in the kitchen, helping with the daily cooking, especially preparing the main meal, our midday dinner. I dutifully peeled potatoes, shucked corn and washed greens. But I really wanted to make desserts. Every once in a while my mom or grandma would take the time to teach me. Pies were my specialty. In the farm kitchen I learned to make first-rate pie dough, working quickly with a light touch and ice water to make sure it turned out tender and flaky. Lemon meringue was my masterpiece.

Somehow we never had to worry about healthy eating or whether we were getting our vitamins or enough exercise. The life of the farm took care of all that. When we went back to the city in the fall I would always ask my friends about their exotic trips to summer camp or family vacations. I never thought of our trip to the farm as a vacation; it was just part of everyday life.

The Call of DooF

My experience with food and togetherness taught me respect for the land and the people around me. And while most kids do not have a farm to come home to, by cooking with their families, and understanding that real, live people grow their food, they can discover practices and values to sustain them throughout their lives.

Shortly before I left Chez Panisse to move back to the farm, I heard about DooF. I couldn’t ignore the invitation to get involved. Food backwards, they said.

It seems more like food forward to me.

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