ABOUT US
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FREQUENTLY ASKED QUESTIONSDooF, F-O-O-D backwards, is a timely new PBS-bound series for children 6 to 11 that challenges the rising epidemic in childhood obesity by changing the way children think about food. We believe we can counter nutrition problems by engaging children in a fun, new alternative to unhealthy food and the television culture that goes with it. How does DooF make a difference? DooF combines experience at the very highest levels of the entertainment, food, and health educational communities to tell children the story of where food comes from and transform their approaches to eating -- the way shows like Sesame Street did for reading. Yes, How Now Productions' pioneering School Outreach Program is funded by the Alameda County (California) Health Department with plans to launch nationwide. Spurred on by the antics of ‘DooF,’ a goofy animal with a skeptical nature and a taste for junk food, who ‘hangs out’ on the roof of the clubhouse, our multi-cultural troup of kids traces food back to its origins — mixing in energetic live action, colorful graphics, irresistible music, and our animated foodbackwards device, which triggers webcam and docu segments. The result: a show that entertains kids while introducing them to the path of food from the ground up and the lifelong rewards of healthy cooking and eating. A Spanish-language version will be targeted simultaneously to the huge Spanish-speaking market in the U.S. and abroad. DooF is building partnerships with state and local governments, foundations, corporations and individuals who share our goal of inspiring in children a more healthy approach to food. Yes! Funders are eligible for 501(c)(3) tax-deductions through our fiscal sponsor and nationwide exposure through a tiered system for underwriter crediting. If you would like to become a friend of DooF by clicking here. Our fiscal sponsor is the Center for Independent Documentary, a non-profit organization located in New England. More information is available at www.Documentaries.org and here. Sure! We have a blog (affectionately called the Glob) that you can keep tabs on. Better yet, subscribe to the blog's RSS feed in your favorite RSS reader. Got more questions? Contact us here.
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