DooF in the Press

What People are Saying about DooF

"Doof-A-Palooza was exactly the opportunity we’ve been looking for to live the values we share with Doof - promoting sustainable and healthy food and eating. Since the event, the emails of praise have been pouring in. There are festivals and events of all kinds, but everyone seemed to agree they had never seen anything like this before. As one chef told me, his child couldn't stop saying ‘Doof!’ all weekend. He wants to know when we start planning for Doof-A-Palooza 2008. The only response I can give, is ‘not soon enough."
—Mirit Cohen, Sous Chef Google Cafe 150 & DooF-a-Palooza Co-Organizer

"This series reaches kids through humor to show them where our food comes from and the essential values of purity, locality and seasonality."
-- Alice Waters, Chez Panisse Founder

"DooF provides a crucial opportunity to affect children's behavior by modeling food preparation and choices, and promoting physical activity in a way that can make a real difference in the obesity crisis. Given the credibility among children for PBS shows, it's a powerful way to get kids excited about wholesome, fresh food."
-- David C. Ginsburg, MPH, Assistant Chief, Cancer Prevention and Nutrition, California Department of Health Services

"This innovative and ground-breaking television show offers one of the most effective ways to help counteract the insidious messages beamed at children by the food industry."
-- Anthony Iton, MD, JD, MPH Alameda County Public Health Officer